We Come Up With the Big Idea and Then Make It All Work Together
There are a lot of pieces and moving parts in social media. We put together plans designed to bring these pieces together in ways that achieve highly specific goals and objectives.
Coordination with Other Marketing Activity
Social media doesn’t exist in a parallel universe removed from more traditional, offline brand activities. We make sure the strategies we craft support and amplify your existing campaigns.
Plans that Take Advantage of Emerging Functionality on Facebook and Other Platforms
We pay close attention to code upgrades and enhancements for all the popular web platforms and services. With this knowledge, we provide our clients with ideas and directions that take maximum advantage of new capabilities and APIs. (We can also design and build what we recommend.)
Metrics & Monitoring
We use of state-of-the-art social media tracking tools (Scout Labs, Webtrends, Radian6) to keep a close watch on strategies and campaigns in progress. We’ll provide that information in regular reports, but we’ll also use it to continuously adjust and improve based on the results we observe.
Comprehensive Step-by-step Plans
Our plans most always include technology, content creation, design, and influencer outreach components and tactics.
Our Team Combines Deep Creativity and Technology Expertise
It's what sets us apart: we know content and we are experts in technology. So when we create a plan, we're coming from a point of view on knowing what's possible, what works, and then how to build the technology to deliver the experiences customers want.
Informed Opinions On New Platforms and Tools
Many clients come to us wondering about Twitter, new mobile technologies, and other kinds of services. They're often asking how to best take advantage of these new tools, what services might be coming down the road, and what's worth investing in. We can answer all these questions and provide guidance on the most efficient and creative ways to execute campaigns with some of these new capabilities. We'll also quickly tell you if a tool doesn't make sense for a particular campaign or brand.