SnapDragon Consultants

1

Develop Programming Concepts:

Our creative team develops roundtable concepts to support a given organization’s marketing goals. We come up with the questions and ideas to catalyze a roundtable interview conversation.

2

Recruit and Cast Influencers:

We work with hundreds of influencers including leading bloggers, comedians, columnists and others. We make casting recommendations and then hire 3-5 influencers to be a part of the program.

3

Shoot the Footage:

We provide the participating influencers with simple HD pocket video cameras, have them answer questions, reflect on topics of the client’s choice, or even demonstrate a skill or product use. Each person uses the camera, records their responses to the questions, and uploads this video to a private, shared video service. All of the roundtable participants are notified, then the members each view the others’ videos, and then a second round of responses to the initial conversation is recorded and uploaded.

4

Produce a Series of Videos:

Our producers and editors take all this footage and edit it into a custom series of 3-5 minute videos. Each video’s finished conversation has motion graphic openings and transitions.

5

Launch the Show:

Videos are introduced on the client’s site, micro site, YouTube channel or wherever it makes sense. Also critically important is that the video is introduced on the influencers blogs and is placed on the influencer’s site. Many of these influencers have large audiences of their own ( Web site, part of aggregator sites, Twitter), and act as message syndication stations for these content campaigns.

6

Seed the Videos on Multiple Sharing Sites:

We will distribute these videos to the top video websites, including YouTube, MySpace, Facebook, Blip.tv, Vimeo, and over 20 other sites. Links back to the brand or campaign micro site are always included.

7

Provide Metrics and Analysis:

We supply our clients with powerful analytics on who is watching what videos, and how much. We track rich, standardized analytics in great detail to provide useful insights.