Make Friends and Influence a Lot of People
The Web is a big place. It's not enough to build something and expect everyone—or even anyone—to come. We promote our clients' projects and brands by identifying key online influencers in their market space and then reaching out to them based on well-thought out engagement tactics.
Beyond the Usual Suspects
We aren't talking about emailing a handful of highly visible bloggers, but rather digging deep to put together a long list of targets and individuals with meaningful reach online who might fall below the radar without a careful search.
Support for Traditional PR
As the lines between traditional media and social media continue to blur, we often find our selves working closely with a client's media relations department or counsel. Our outreach perfectly complements existing strategies.
Build Sustained Relationships with Influencers and Important Communities
In addition to reaching out to bloggers and other influencers, we also participate in the relevant conversations that already exist online. Our careful outreach builds credibility, momentum, and brand visibility.
We Know Good Manners Matter
Bloggers do not want to be spammed with press releases or meaningless content. But too often, they are besieged by well-meaning brands in the name of "conversation marketing." We take a different tact and are very careful to reach bloggers in ways they want to be reached and with content that is relevant and never wastes their time.
Conversation Assessments and Alert Reporting
During a project lifecycle, we provide regular reports and recommendations on where the client should step in and directly connect with key individuals online. The opportunity for good will and relationship building here is enormous. Clients who are in crisis management mode find this capability to be especially helpful.
InfluencerStudio
Quickly Connect With Your
Influencers' Audiences
SnapDragon's Influencer Studio is a new video programming service that provides organizations with ongoing, custom video content featuring influencers talking about issues, ideas, and products important to the organization's brands or business. This service enables our clients to:
- Establish a presence on multiple points on the Web.
- Quickly connect with the individuals who follow different influencers.
- Catalyze and drive high visibility conversations.
Ring, Ring: 'Hello'
You have questions, and we love phone calls. Do it:
212.334.0242