Content is An Organization's Most Important Social Media Asset
Content is the "media" in "social media". It's what powers the social Web. Today new technology has given individuals and organizations of any size an unprecedented ability to create and distribute content.
Work with Content Experts
We help organizations get in front of important audiences, connect better with customers, and participate more meaningfully on the social Web. Our experience extends to:
- Writing and producing all traditional and emerging content forms
- Designing and building the supporting technology—including micro sites, custom Facebook Pages and iPhone apps to showcase content
- Managing content distribution and sharing
Leverage Existing Content Resources
You might be sitting on a gold mine and not even know it. We work with our clients to assess their existing resources and capacities and come back with a plan to help them "socially-enable" what they already have. That means quickly making that content more "sharable" and getting the content distributed onto key platforms on the Web.
Stay on Top of What's Next in Content and Delivery
Today, what passes for content extends far beyond video, blog posts, or hand-typed Twitter updates. Whether it's an iPhone application or an engaging Facebook presence, we help our clients take advantage of new and emerging Web platforms, tools, and techniques.
Match Content to Audiences
How do different people, customers, and interest groups behave online? What tools do they use most frequently? How do various groups prefer to consume and interact with content? We provide in-depth Web behavior and tool preference analysis. We then help our clients understand what kinds of content and related activities are best suited to effectively engage with their particular audiences.
For a B2B client, it might be as simple as leveraging internal knowledge resources into a video series appropriate for serious customers. For a consumer product targeted to teenagers, mobile applications along with a Facebook presence or games might be more appropriate. We'll always point you in the right direction.
Social Media 101
Helping Organizations Take Their First Steps
In many industries, people simply expect the companies they do business with to have a blog and be socially engaged. We understand that it's often easier said than done. At SnapDragon, we specialize in helping companies that are new to social media take smart first steps. Contact us for more information on our Social Media 101 sessions and immersion services.
Content Solutions:
On & Offline
Combining Stand Up Comedy with
Consumer Insights for Univision
We recently produced an event for Univision in which stand-up comedians brought insights about the Hispanic market to life on stage during Advertising Week.