The January/February issue of The Atlantic is fantastic.  The writing and points of view were so strong–I’m signing up for a subscription tomorrow.

Hua Hsu’s piece “The End of White America” is superb—and a must-read for anyone in advertising, marketing, or entertainment. It’s the kind of article I’m cutting out and saving for my 2-year old son because it so well captures the enormous change we’re in the midst of.

Here’s the set up for the piece:

The Election of Barack Obama is just the most startling manifestation of a larger trend: the gradual erosion of “whiteness” as the touchstone of what it means to be American. If the end of white America is a cultural and demographic inevitability, what will the new mainstream look like—and how will white Americans fit into it? What will it mean to be white when whiteness is no longer the norm? And will a post-white America be less racially divided—or more so?

Also so fantastic and well worth sitting down with are:

“American Girl, The Radical Normalcy of Michelle Obama” by Ta-Nehisi Coates

and

“End Times” a piece by Michael Hirschorn that looks at the New York Times and The death of newsprint.

It was really just such a pleasure to read The Atlantic. I know I’m gushing, but it’s just so rare to find so much good stuff in one issue of a magazine.