From NPR:

Young, white Catholics are increasingly walking away from the Catholic church in the United States, while immigrants — mainly Latinos — are taking their place. Luis Lugo, director of the Pew Forum on Religion and Public Life, discusses the trend.

Although religion tends to be overlooked in the corridors of consumer and brand planning, at SnapDragon we see it as as core value that should always be at least considered when looking at consumer attitudes and behaviors.

I always try to remember that the word religion means roots. And understanding an individual’s roots and worldview and dreams and preferences is what consumer work is often all about.