Jodie Wasserman, a dear friend and SnapDragon colleague is comedian facing a very common problem: how to manage one’s reputation on the Web.

Comedians, since they are constantly out there and in the public eye, are very much like a consumer brand. People will interact with them with the like it or not.

We’ve also seen comedians who don’t know how to leverage the audience support they get in clubs, take the support  into the online space.

Over the next few weeks, we’re going to be looking at ways comedians and other artists can better leverage the Web and manage their reputations.

Meanwhile, here’s Comedy Central Clip of Jodie.