This came in from a Center for Media Research bulletin this morning:
According to the latest Nielsen Global Online Survey on internet shopping habits, more than 85% of the world’s online population has used the internet to make a purchase, increasing the market for online shopping by 40% in the past two years.
Bruce Paul, VP, Customized Research, Nielsen US, said “When The Nielsen Company conducted its first global survey into internet shopping trends two years ago, approximately 10% of the world’s population (627 million) had shopped online. Within two years, this number has increased by approximately 40% to 875 million.”
For a breakout by region and country go to: http://www.mediapost.com/research/cfmr_brief.cfm
