Comments on: Ford Case Study http://snapdragonconsultants.com/social-media-mentoring/ford-case-study/ We get social media right Wed, 28 Jul 2010 23:55:18 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: scottmonty http://snapdragonconsultants.com/social-media-mentoring/ford-case-study/comment-page-1/#comment-232 scottmonty Sat, 18 Apr 2009 21:10:32 +0000 http://www.snapdragonconsultants.com/?p=936#comment-232 Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.<br><br>Let me give you just a few examples:<br><a href="http://twitpic.com/1k2nu " rel="nofollow">The March 2009 cover of Automobile magazine</a><br><br><a href="http://twitpic.com/2rkio" rel="nofollow">A Final Four cartoon</a><br><br><a href="http://www.latimes.com/business/la-fi-ford-autos14-2009apr14,0,6721474.story" rel="nofollow">Ford Seen on Brighter Path Despite Rough Road</a> [<i>L.A. Times</i>]<br><br><a href"http://www.npr.org/templates/story/story.php?storyId=102665356" rel="nofollow">Ford Exec: Automaker Doesn't Need a Bailout</a> [NPR's <i>All Things Considered</i>]<br><br><a href="http://www.nytimes.com/2009/04/09/business/09ford.html?hpw" rel="nofollow">Choosing Its Own Path, Ford Stayed Independent</a> [<i>New York Times</i>]<br><br><a href="http://www.usatoday.com/money/autos/reviews/healey/2009-02-05-2010-ford-fusion-hybrid_N.htm" rel="nofollow">2010 Ford Fusion is best gas-electric hybrid yet</a> [<i>USA Today</i>]<br><br><a href=""http://articles.latimes.com/2008/dec/19/business/fi-neil19 rel="nofollow">2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn</a> [<i>L.A. Times</i>]<br><br>These are just a few of the many examples of the credit Ford is getting for making good on it's plan - not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.<br><br>So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.<br><br>Scott Monty<br>Global Digital Communications<br>Ford Motor Company<br><a href="http://thefordstory.com" rel="nofollow">http://thefordstory.com</a><br><a href="http://twitter.com/scottmonty" rel="nofollow">@ScottMonty</a> Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.

Let me give you just a few examples:
The March 2009 cover of Automobile magazine

A Final Four cartoon

Ford Seen on Brighter Path Despite Rough Road [L.A. Times]

Ford Exec: Automaker Doesn't Need a Bailout [NPR's All Things Considered]

Choosing Its Own Path, Ford Stayed Independent [New York Times]

2010 Ford Fusion is best gas-electric hybrid yet [USA Today]

2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn [L.A. Times]

These are just a few of the many examples of the credit Ford is getting for making good on it's plan – not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.

So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.

Scott Monty
Global Digital Communications
Ford Motor Company
http://thefordstory.com
@ScottMonty

]]> By: scottmonty http://snapdragonconsultants.com/social-media-mentoring/ford-case-study/comment-page-1/#comment-261 scottmonty Sat, 18 Apr 2009 16:10:32 +0000 http://www.snapdragonconsultants.com/?p=936#comment-261 Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.<br><br>Let me give you just a few examples:<br><a href="http://twitpic.com/1k2nu " rel="nofollow">The March 2009 cover of Automobile magazine</a><br><br><a href="http://twitpic.com/2rkio" rel="nofollow">A Final Four cartoon</a><br><br><a href="http://www.latimes.com/business/la-fi-ford-autos14-2009apr14,0,6721474.story" rel="nofollow">Ford Seen on Brighter Path Despite Rough Road</a> [<i>L.A. Times</i>]<br><br><a href"http://www.npr.org/templates/story/story.php?storyId=102665356" rel="nofollow">Ford Exec: Automaker Doesn't Need a Bailout</a> [NPR's <i>All Things Considered</i>]<br><br><a href="http://www.nytimes.com/2009/04/09/business/09ford.html?hpw" rel="nofollow">Choosing Its Own Path, Ford Stayed Independent</a> [<i>New York Times</i>]<br><br><a href="http://www.usatoday.com/money/autos/reviews/healey/2009-02-05-2010-ford-fusion-hybrid_N.htm" rel="nofollow">2010 Ford Fusion is best gas-electric hybrid yet</a> [<i>USA Today</i>]<br><br><a href=""http://articles.latimes.com/2008/dec/19/business/fi-neil19 rel="nofollow">2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn</a> [<i>L.A. Times</i>]<br><br>These are just a few of the many examples of the credit Ford is getting for making good on it's plan - not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.<br><br>So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.<br><br>Scott Monty<br>Global Digital Communications<br>Ford Motor Company<br><a href="http://thefordstory.com" rel="nofollow">http://thefordstory.com</a><br><a href="http://twitter.com/scottmonty" rel="nofollow">@ScottMonty</a> Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.

Let me give you just a few examples:
The March 2009 cover of Automobile magazine

A Final Four cartoon

Ford Seen on Brighter Path Despite Rough Road [L.A. Times]

Ford Exec: Automaker Doesn't Need a Bailout [NPR's All Things Considered]

Choosing Its Own Path, Ford Stayed Independent [New York Times]

2010 Ford Fusion is best gas-electric hybrid yet [USA Today]

2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn [L.A. Times]

These are just a few of the many examples of the credit Ford is getting for making good on it's plan – not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.

So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.

Scott Monty
Global Digital Communications
Ford Motor Company
http://thefordstory.com
@ScottMonty

]]> By: scottmonty http://snapdragonconsultants.com/social-media-mentoring/ford-case-study/comment-page-1/#comment-231 scottmonty Sat, 18 Apr 2009 14:10:32 +0000 http://www.snapdragonconsultants.com/?p=936#comment-231 Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.<br><br>Let me give you just a few examples:<br><a href="http://twitpic.com/1k2nu " rel="nofollow">The March 2009 cover of Automobile magazine</a><br><br><a href="http://twitpic.com/2rkio" rel="nofollow">A Final Four cartoon</a><br><br><a href="http://www.latimes.com/business/la-fi-ford-autos14-2009apr14,0,6721474.story" rel="nofollow">Ford Seen on Brighter Path Despite Rough Road</a> [<i>L.A. Times</i>]<br><br><a href"http://www.npr.org/templates/story/story.php?storyId=102665356" rel="nofollow">Ford Exec: Automaker Doesn't Need a Bailout</a> [NPR's <i>All Things Considered</i>]<br><br><a href="http://www.nytimes.com/2009/04/09/business/09ford.html?hpw" rel="nofollow">Choosing Its Own Path, Ford Stayed Independent</a> [<i>New York Times</i>]<br><br><a href="http://www.usatoday.com/money/autos/reviews/healey/2009-02-05-2010-ford-fusion-hybrid_N.htm" rel="nofollow">2010 Ford Fusion is best gas-electric hybrid yet</a> [<i>USA Today</i>]<br><br><a href=""http://articles.latimes.com/2008/dec/19/business/fi-neil19 rel="nofollow">2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn</a> [<i>L.A. Times</i>]<br><br>These are just a few of the many examples of the credit Ford is getting for making good on it's plan - not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.<br><br>So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.<br><br>Scott Monty<br>Global Digital Communications<br>Ford Motor Company<br><a href="http://thefordstory.com" rel="nofollow">http://thefordstory.com</a><br><a href="http://twitter.com/scottmonty" rel="nofollow">@ScottMonty</a> Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.

Let me give you just a few examples:
The March 2009 cover of Automobile magazine

A Final Four cartoon

Ford Seen on Brighter Path Despite Rough Road [L.A. Times]

Ford Exec: Automaker Doesn't Need a Bailout [NPR's All Things Considered]

Choosing Its Own Path, Ford Stayed Independent [New York Times]

2010 Ford Fusion is best gas-electric hybrid yet [USA Today]

2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn [L.A. Times]

These are just a few of the many examples of the credit Ford is getting for making good on it's plan – not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.

So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.

Scott Monty
Global Digital Communications
Ford Motor Company
http://thefordstory.com
@ScottMonty

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