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04/18
2009

Ford Case Study

By Deidre Sullivan

File under: Social Media Mentoring / Comments

Some interesting numbers on how Ford’s social media initiatives are doing.

(Too bad that it may be too late for Ford.)

Go to Slideshare. The presentation is here.

It’s by Scott Monty and Maggie Fox at the Social Media Group.

The numbers are on page 23.

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scottmonty

Too late for Ford? Hardly. We're not in the same position as the other U.S. automakers, who are on federal life support. Ford is different. We've had a plan in place for two years and we're executing on it now, to great accolade.

Let me give you just a few examples:
The March 2009 cover of Automobile magazine

A Final Four cartoon

Ford Seen on Brighter Path Despite Rough Road [L.A. Times]

Ford Exec: Automaker Doesn't Need a Bailout [NPR's All Things Considered]

Choosing Its Own Path, Ford Stayed Independent [New York Times]

2010 Ford Fusion is best gas-electric hybrid yet [USA Today]

2010 Ford Fusion Hybrid: 52 mpg and the darkness before dawn [L.A. Times]

These are just a few of the many examples of the credit Ford is getting for making good on it's plan - not to mention the 2011 Ford Fiesta that's coming over from Europe, to great acclaim.

So I'm not sure what you've been following that necessarily makes you think that it's too late for Ford. I'd argue that it's about time.

Scott Monty
Global Digital Communications
Ford Motor Company
http://thefordstory.com
@ScottMonty

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