For brands who misstep with their customers, take a page from o.b. tampons. In the fall of 2010, o.b. tampons cited a supply interruptions, and o.b. tampons started disappearing from store shelves. Customers were dismayed and didn’t know when the tampons would return. In desperation, fans turned to eBay to buy out the remaining supply with prices soaring as high as $100 per box. In spring of 2011, most of the o.b tampon line returned, but the Ultra tampons were still missing. Again, customers cried out in dismay over the loss of a beloved line.

Now, o.b. tampons is apologizing – and in a big way. They’ve hired a crew to make a music video to say how sorry the company is for the supply interruption and the disappearance of the Ultra tampon line. If you type in your name, the video and lyrics are addressed to YOU. At the end of the video, the company has a coupon for a box of o.b. tampons.

I can think of no better way to win fans over than with a personalized song. It’s a little cheesy, but sometimes going over the top is what’s needed. In this case, o.b. tampons hit it spot on.