Interesting development from Discover: Biodegradable credit cards.

Probably a good differentiator, particularly in these tough economic yet increasingly eco-conscious times.

Discover has always been something of a credit card wallflower.  This approach might give it some nice street cred and bounce.

From Nina Lentina at MediaPost:

Discover Financial Services says it is the only U.S. biodegradable consumer credit card currently available in the marketplace.

The card is made of biodegradable PVC, a substance that allows 99% of the plastic to be safely absorbed when exposed to landfill conditions. The plastic will begin to break down in soil, water, compost or wherever microorganisms are present, and will fully degrade within five years. The biodegradable card can be identified by the biodegradable symbol that will be visible on its back.