Stuart Elliott from the New York Times writes an interesting piece on brands and social media missteps. Elliott points to two recent examples of Aflac and Chrysler Group in which the person managing the social media presence said something offensive and out of taste using the corporate account and was subsequently terminated. If you represent a brand in social media, be careful what you say or you just might find yourself without a job. His article is a cautionary tale of using social media as a branding tool. If you’re a brand that just getting into the mix, check out my recent blog post, “Personal or Professional Profile? 9 Questions to Ask Yourself When Choosing How to Manage a Brand for Work,” for some advice on how to conduct yourself.

Read the article at the New York Times: “When the Marketing Reach of Social Media Backfires.”