This spring SnapDragon worked with Sotheby’s Institute of Art (SIA) to develop a blog and content strategy and also outreach to online audience about SIA’s online art courses.

Using SIA’s new website design as guidance, we developed a custom WordPress blog: theme, sharing buttons and automated posting to SIA’s Facebook page and Twitter account. Once the blog was built, we trained SIA faculty and staff in an in depth workshop on how to use these tools.

For outreach around SIA’s online courses, we leveraged Meetup’s new Perks offering, a formal sponsorhip program that allows brands to extend discount offers to Meetup group members. Through the Perks program, SIA reached 131 groups with more than 32,000 members about its online courses and offered them at 10% discount.