This fall SnapDragon has been working with Lunette, a Finnish maker of menstrual cups, to expand its social media outreach and participate in online conversations around menstruation.

Our efforts centralized around the company blog which we designed and developed to mirror the branding of Lunette’s website. As a custom theme built on top of WordPress, this blog integrates with DISQUS, the social commenting platform, and sends automated tweets to Twitter. On the content side, we laid out an editorial calendar to highlight the best of the brand and topics in women’s health, art and culture, feminism, the environment and more.

For our influencer outreach, we took over Lunette’s Twitter account and contacted bloggers for interviews, guest blog post, giveaways and reviews. With giveaways just starting and many more on the way, Lunette has doubled its site traffic and generated interest in its product.

We also produced a series of videos around Lunette and different folding techniques that will debut on the blog as well as Lunette’s YouTube account.

In the coming weeks, we will also launch a branded welcome tab for Lunette’s Facebook page.